The objective of the promotion of a product or service to the market is the advertisement of the new product, service, or site, the creation or the intensification of the characteristics of the brand, the increase of sales, the intensification of the name of the company and the trial of the product from new users. The main characteristics that contribute in a positive way to the promotion are: the use - The new product has to be friendly to the user, safe and simple - the outlook - The presence of colours and figures that add particularity and originality are necessary for the new product in order to cause the interest of the consumer. The new product has to be easily conservated, to have low cost of purchase and finally to achieve direct communication, between the enterprise and the consumer of the new product with the introduction of the product to the market for the solution of possible problems.